As Seen on TV

I recently read a very interesting research study that analyzes the American diet as it is portrayed on TV. The study argues that food advertisements offer a "set of dietary endorsements" which "encourage viewers to eat the foods promoted for sale". Given that the average American household watches over 6 hours of TV each day, and all Americans together view 250 billion hours anually, I can agree with the authors that food advertising has to have a significant impact on the foods people desire and choose to eat. Working in a restaurant, I know very well how just the sight or smell of food can entice the guest's appetite and help us sell our dishes. 

The researchers of this study watched 84 hours of prime-time television (in 2004) on the major networks that 99% of Americans have access to. They recorded all of the foods advertised by sponsors and commericals in their suggested portion sizes, then tallied the nutrient results.

If a person ate a standard 2,000 calorie diet composed of ONLY these advertised items, the researchers found that person would consume: 25 times more sugar, 20 times more fat, and 1.5 times more protein than recommended daily servings, as well as less that half the recommended servings of fruits and vegetables. The amount of sodium and cholesterol consumed would be off the charts, and daily vitamin needs not even close to met.

Really no surprise when you think about it...what do food commercials consist of? Domino's and Pizza Hut deals for family-size pasta dishes with free sides of cheese bread or cinnamon rolls...energy drinks...sugary cereals...manufactured diet products...water with no calories or nutrients but plenty of artificial ingredients...perhaps a more wholesome Ralph's grocery commercial thrown in now and then. But sitting down and noticing how much space these nutrient-empty foods occupy in the world of food sales is incredible...I mean, have you ever seen a commercial for asparagus? Food manufacturing is a HUGE business...I've often thought about this when walking through a grocery store and noticing that the majority of aisles are dedicated to foods that come in boxes and bags. We tend not to think of grocery shopping as a bombardment of advertisements, but really the food there is a PRODUCT to be SOLD.

For better or for worse, the influence of prepared and manufactured food products must be acknowledged. The researchers argue that "the pattern of nutritional imbalance found in advertised foods mimics the pattern of imbalance in the common American diet". The study observed zero public service announcements for balanced meals or fruits and veggies during these PRIME-TIME hours, although they do exist in other slots. They also included Saturday morning cartoon hours in their data, to capture the nutritional value of the foods children are influenced to desire...and in turn ask their parents to purchase.


"Nutritional Imbalance Endorsed by Televised Food Advertisements." Journal of the American Dietetic Association, June 2010.

Some things in life don't get to take a vacation

The past week I have been vacationing with my family at a beach house in Laguna Beach, which is an absolutely enjoyable get-away even though it is only 20 minutes from the house I grew up in. The town, the beach, the whole environment is not new to me, but what is new is that this is my first family vacation with celiac disease. Any travels with friends over the past two years felt manageable...I guess because it was just me and one other person. And I do dine out with my family about once a month just to get together and catch up, but I don't mind going-without at that sporadic frequency. Eating with my family for two to three meals a day, five to seven days in a row is a much different experience.

The discussion of what sounds good to eat, the excess of choices available to everyone but me, the appetite-inducing conversation that occurs around every meal, and the communal sharing of appetizers and tasting of each others' plates really wore down the defense mechanisms that I routinely put in place so that I am not constantly disappointed by my eating experience.

What this week made me realize is how valuable it has been to figure out my diet on my own, without the need to plan seperate or modified meals for a group of people as would be the case if I lived in a family household. I can figure out what I have an appetite for, prepare it without worries of cross-contamination, and eat it without feeling envious of what others are enjoying. Like I said to my family to try to depict how I was feeling, normally I can get excited about a simple bowl of cereal and be completely satisfied from eating it. That kind of mentality is not so easy to maintain when there's an entire table full of delicious-looking-and-smelling, untouchable food right in front of me. For better or for worse, this vacation reminded me how this part of my life continues to challenge me in new situations no matter how well I think I have been coping.